Posts Tagged ‘innovation’

The Condiment Wars: Ketchup Innovation

Sunday, June 19th, 2011

At Chick-fil-A yesterday in South Carolina I found these nifty ketchup tubes. You can “Tear and squeeze” or “Peel Back To Dip”. I tore and dipped.

I predict more mechanical application, injection, spraying, and mixing with condiments in the near future.

Starting in the late 90s pizza delivery started to include all kinds of spice packets so people could personalize and do their small part in “preparing” dinner for the family. Then and continuing a more recent phenomena is chefs brining attention to their food preparation as what makes them different and better than others chefs. They use equipment more often found on chemistry labs and “celebrate” the tools and techniques they use. These two trends lead me to see a near future of more innovation of condiment delivery than on another 20 different kinds of mustard which seems to be winding down. It will now be more on how the condiment is injected into or sprayed on or some other technique rather than on the actual ingredient.

References

Heinz Press Release
http://www.heinz.com/our-company/press-room/press-releases/press-release.aspx?ndmConfigId=1012072&newsId=20100204005923

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Innovation Parkour & The Five Obstructions

Saturday, June 6th, 2009

To me the idea of using your environment and obstacles to surmount the problem you are addressing is very exciting. In order to be able to do this well, you must be prepared or in the right frame of mind.

Michael Dila and Matthew Milan are doing some very interesting work with a concept they call “Innovation Parkour” – a framework for teaching individuals and teams how to create a prepared mind for innovation, a super-charged scavenger hunt for innovation. There is a workshop Wednesday, June 10th from 10 to 12 at Net Change Week in Toronto. I attended their earlier presentation at the IA Summit in Memphis in which they did not a workshop but presentation.

In New York City this week I was at the International Center of Photography and came across the description of a class on page 44 “The Five Obstructions” by Corinne May Botz, on the Film by the same name by Lars Von Trier, which I think speaks to the this element of “obstacles” and how they help us innovate.

THE FIVE OBSTRUCTIONS

09SFTGS10 | Corinne May Botz

Apr 17–May 29 | Fri 10:00 am–1:30 pm

In the film The Five Obstructions, Lars Von Trier challenges filmmaker Jørgen Leth to remake one of his films five different ways, each with a different “obstruction.” Similarly, in this class students choose a particular subject matter to explore in five different ways. Students are challenged to view their subject through particular lenses, including: anthropological, voyeuristic, spiritualistic, psychoanalytic, and criminological. Accompanying lectures, readings, and discussions provide students with an understanding of photography’s relationship to these fields, and contemporary artists who appropriate and question these methods. Students hone their aesthetic and conceptual abilities and deepen their understanding of their subject matter.

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How a US Pharma can realize 1 Billion dollars in top-line growth

Monday, May 4th, 2009

I was having drinks and talking with Henrike Boysen from MISI and we were talking about pharmaceutical companies since so much work in the Philly area is for them. We were talking about value and we stumbled across this great idea.

Current Situation:
Doctors write scripts which get sent to pharmacy to be filled out and the patient shows up to pick them up. Some Doctors now write electronic script which get sent to the pharmacy and is filled out and ready to be picked up by the time the patient gets there. About 1/3 of scripts written by patients never end up being filled/picked/used by the patients. 3 Billion scripts written a year in US. $300B value a year. $10 a script average.

Possible Future Situation: When the Doctor is filling out the electronic script (and she is in front of the patient), she asks the patient for an email address. 2-3 days after there is a reminder email sent out automatically to patient.

Market Size: . 33% of 3B scripts is 1B scripts not used. If we use a 1 percent conversion of email marketing to those 1B unfilled scripts (respectable amount) that gives us 100,000,000 scripts we could hope would be filled after someone gets an email reminder. 100,000,000 multipled by the $10 value of each script gives us 1 Billion Dollars.

Other possible Issues/Ideas:

  • Not all Doctors use PDA to fill out and make electronic scripts. But with this kind of $, Big Pharma could subsidize.
  • After the 3 day period and no pick up at pharmacy, the email could include a additional percentage off like 10% to incentivize.
  • The email could include additional information about the benefits of the drug to incentivize.
  • The email could have a link so the patient could do “mail” fulfillment.

References:
Why patients don’t take their medicine (Nonadherence section and the patient intentional Predictors of treatment concordance problem)

Voicemail Reminder System

Market Size of prescriptions in US

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