Archive for May, 2013

Modular Floating Platform Systems on the Chicago River

Friday, May 24th, 2013


I saw this on the river last Friday as I was walking from visiting the end of year show for Institute of Design students. It struck me what a beautiful design solution it was. Its modular technology. It can be easily assembled as large or small as needed. It has all kinds of add ons that you can see on top of it. ┬áIt’s a simple and durable technology.

Safety is part of our Delivery

Tuesday, May 21st, 2013


I really liked the words on this semi truck trailer canvas cover. Its a good cultural statement that speaks to an important value. I know it struck a cord with me. I wonder what the drivers think of it.

It made me think of when we are delivering to a customer what are the values we are delivering with?



Quantum of Engagement

Friday, May 17th, 2013


Screen Shot 2013-05-17 at 5.36.42 PM

Two Trends

  • Culturally we are shrinking the quantum of time that we consider an meaningful experience or engagement. (Snacking)
  • Cost/price reduction & physical miniaturization is increasing the number of digital devices with which we can engage.

Putting Gorilla Snot in Your Hair

Monday, May 13th, 2013
Gorilla Snot

Gorilla Snot

One of my sons was using my bathroom to get ready for a formal event this weekend. I found this at my sink; Moco de Gorila translates as Gorilla Snot!
Yes it is difficult to get into the mind-set of your customers, the people who use your products or services, but this sort of creative and fun branding brought a smile to my face. And he LOVES to put “gorilla snot” in his hair and my reaction as I make a icky face and shake my head.


See Also

Moco de Gorila Hair Gel