I saw this on the river last Friday as I was walking from visiting the end of year show for Institute of Design students. It struck me what a beautiful design solution it was. Its modular technology. It can be easily assembled as large or small as needed. It has all kinds of add ons that you can see on top of it. It’s a simple and durable technology.
Archive for May, 2013
Modular Floating Platform Systems on the Chicago River
Friday, May 24th, 2013Safety is part of our Delivery
Tuesday, May 21st, 2013I really liked the words on this semi truck trailer canvas cover. Its a good cultural statement that speaks to an important value. I know it struck a cord with me. I wonder what the drivers think of it.
It made me think of when we are delivering to a customer what are the values we are delivering with?
Quantum of Engagement
Friday, May 17th, 2013Putting Gorilla Snot in Your Hair
Monday, May 13th, 2013One of my sons was using my bathroom to get ready for a formal event this weekend. I found this at my sink; Moco de Gorila translates as Gorilla Snot!
Yes it is difficult to get into the mind-set of your customers, the people who use your products or services, but this sort of creative and fun branding brought a smile to my face. And he LOVES to put “gorilla snot” in his hair and my reaction as I make a icky face and shake my head.
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