TibetanTailor

I saw this ad on my walk this morning. It was interesting. I like it. What I like is how it forced me to make a story out of it. I just had to imagine the different elements and explain it. The woman, the man, the beautiful landscape, and the toilet.

This is a good example of what Michael Leis calls juxtaposition.

See Also
Interesting is the new like

Look how different the signage for Starbucks vs Bank of America appears. One has lighting, the other doesn't.
How do we give "lighting" like focus to web page content? Lighting that is independent and "movable" and refocus-able?

Designing Games for Non-Gamers: Rapid Prototyping as a Design Methodology by Dennis Paiz-Ramirez, Sarah Chu, Allison Salmon, and Belinda Gutierrez

A short but good read. I photocopied it and handed it out to the GameOn team. Playtesting has such a nicer sound than usability testing. Below are some of the what I considered the best takeaways.

• Quick prototypes paired with frequent playtests allowed us to address any misconceptions we had about our target audience.
• Questions we asked during playtesting were: 1 - Can players determine the goal of the game? 2 - Does the game retain players' interest? 3 - Do game scenarios make sense?
• Tutorials: we gave players information about the interface as it became necessary for gameplay.
• We learned that the tutorial should be explicit about what players can do in the game and should explain what happens when a player performs a game action. We also need to allow users to skip the tutorial and explore the game if they feel comfortable doing so.
• Keep [tutorial] content focused on the goal of the game.
• Highlight the game's main goal first.
• Conduct frequent playtests.

Referenced
User Experience, Volume 10, Issue 4, 4th Quarter 2011 www.UsabilityProfessionals.org
p 11-13