TibetanTailor

Build anticipation

At Akira, on State Street in Chicago I found this window display and thought it a good example of building anticipation. “New Shipment Coming Soon!”

Rothman’s Warehouse storefront makes it look like it would be piled high with boxes inside. What an interesting window display.

Last year at Overlap Cindy Chastain talked about screen-writing and scenes and people used those improve their bodystorming. At one point in the weekend she distilled her wisdom into 5 points.

1. POV. Whose story are you telling? (Ask: Who are you telling it to?)
2. Set up the scene” The Big Problem is “this”
3. Inciting Incident: “What if” (concept elaborated)
4. Climax: Result” How it solved problem
5. Resolution: How the main character feels about it

If you come to my Bodystorming in the Park in New York next Month we will be working with some of these 5 points to take your bodystorming to the next level.

Here is an interesting new technology I saw in a CVS in Hilton Head South Carolina — a coupon printing kiosk.

I of course tried it out.
2 observations.
1-A shopper can only really see it when they are standing in the checkout line or leaving the store.
2-it looks much better than the coupons that print out from the cash register.

My dad asked what I taught the students at SCAD yesterday. And so I had to explain bodystorming to him.

I said, you know that show you like “Whose line it is anyways?” with Drew Carey and they have actors/comedians who stand around in teams and Drew throws roles, situations, and ideas at them and they have to roll with it and come up with a convincing story.

Well, we do the same thing except I throw system, business, and other kinds of problems at them. Its a fun game.

Then, instead of having to read through a 100 page requirements document, someone can watch the 1-2 minute skit (or video of the skit) and get the idea.

Here is a nice bus stop ad, outside the Sears store on Madison, between State and Dearborn in Chicago. Look at how the bag is suspended and allows you to see through to the other side of the display. Also notice the lighting and the use of front and back “posterboard” as a mat. It presents the bag as sculpture, as artwork and has the viewer read this experienced object as museum worthy.