Archive for the ‘My Notes’ Category

Design Patents

Monday, November 26th, 2012


Christopher Carani, Esq lectured on the importance of design intellectual property earlier this month at the Industrial Designers Society of America Chicago chapter at Beyond Design here in Chicago. His discussion was centered around an in-depth review of “Apple v Samsung” and how design patents took center stage in this case. Carani was very optimistic of the growing recognized value and power of design as evidenced by the legal trends he sees. Throughout the discussion Carani shared insights on how designers and businesses can best protect their UX design.


There is now a 700% increase in GUI filings in the US patent office in the last year.

Because of these types of cases and the rise of design patents businesses are being moved to avoid directing designers to “just copy” their leading competitor’s design. Comments were that Samsung has some very talented designers, perhaps now they will be able to design.

4 ways for designers to increase value

1 – Use broken lines and dotted lines (Broken lines may be used to show environment and boundaries that form no part of the claimed design)

2 – Use indeterminate break lines (The use of a separation and bracket to indicate that precise lengths are not claimed)

3 – Use multiple embodiments (form or scope) (As long as appearance and shape are similar)

4 – Show multiple applications (If there are minimal configuration differences)

Another point was the use of “flip book” type renderings to deal with the animations that GUI designs are more than ever innovating on.

There was a lot of discussion about prior art and the importance of that for enforcement and patent references. I think there are opportunities to combine this with a comparative analysis phase of projects in which designers make an inventory of preexisitng designs.


United States Patent And Trademark Office: A Guide to Filing A Design Patent Application

The Design of Design Patents, Part 4: Practical Advice for Designers

The Shape of Design by Frank Chimero: visual notes

Wednesday, October 24th, 2012


Above is a photo of where we had our Chicago ux book club discussion. Wow it was awesome.

Below are my visual notes from the lively discussion.


My Top 12 ideas or quotes from the book

First, design is imagining a future and working toward it with intelligence and cleverness. Second, design is a practice built upon making things for other people.

We can get closer to the wisdom of other people by having them explain their decisions – not just in How they were executed, but Why they were made.

My work was flat, because it was missing the spark that comes from creating something you believe in for someone you care about. This is the source of the highest craft, because an affection for the audience produces the care necessary to make the work well.

I find the best way to gain momentum is to think of the worst possible way to tackle the project . . . every idea you have after these will be better.

Magicians don’t just create new things, they invent new ways of doing so.

… our Henry Fords, our Billie Holidays, our Guttenbergs, Disneys, and Marie Curies – do not stand on the inside of what is possible and push; they imagine what is just outside of what we deem possible and pull us towards their vision of what is better.

The best way to describe design is that it seeks to connect things by acting as a bridge between them . . . the design of a restaurant is meant to fuse with the chef’s culinary approach to create a more provocative and full dinning experience for the eater.

Design can speak the tongue of art with the force of commerce.

The primary purpose of the design is to have it do something particular, not be any particular thing … design is a field of outcomes and consequences more than one of artifacts.

the best design has to offer much more than making problems go away … additive forces … it help us live well by producing and elevating new kinds of value, such as engagement, participation, and happiness … at its root, is simple people making useful things for other people.

There are two successful outcomes when a design focuses on its audience: resonance [stories] and engagement [frameworks].

“What if the audience is smarter than I am?” … it seems silly to not have a way to gather their thoughts, opinions, and proposed solutions.

My notes for Grouped: How small groups of friends are the key to influence on the social web by Paul Adams

Thursday, July 26th, 2012

Here are my notes from Grouped by Paul Adams

A quick read. A good introduction and overview to social science thinking and theory. For those of you with backgrounds in the social sciences this book will be good for you to read for ways to simply and clearly speak about the concepts with colleagues or clients without using jargon. For those of you from other backgrounds this is a good introductory book.

The most valuable concept is on page 89 where Adams writes about “Showing others’ behavior” as a way to influence people.  This “showing the activity of other people” is  known as social proof. On the social web that we are building there are escalating opportunities to collect and show activity streams. He gives many examples about how the web is “moving away from its current structure of documents and pages linked together, and toward a new structure that is built around people.”

For a business anthropologist, it is heartening to hear Adams call for rebuilding their businesses around people and social behavior.

Book notes by page number

What we’ve been already learned from the ability to observe and quantify human relationships has moved us away from the myth of the “influential” and toward understanding how groups of friends talk about businesses, brands, and products.

When we speak of five intermediaries, we are talking about an enormous psychological distance between the starting and target points. We should think of the five points as being not five persons apart, but five circles of acquaintances apart — five structures apart. This helps to see it in its proper perspective. — Stanley Milgram.

It’s easier to attribute success to an inspirational person, rather than try to understand the complex network in which they are situated.

Showing others’ behavior is a powerful way to influence people. Behavioral change precedes attitudinal change. Facebook’s Open Graph shows the activity of other people, and gives people tools to undertake the same activity.

We need instead to market toward emotion.

3 ways of encouraging people to change their behavior: 1) Change people’s environment: this is the most powerful way to effect change. Environment stimulates specific behaviors so it’s much easier to try something new in a new environment. 2) Increase the benefit relative to the cost of a new behavior. 3) Ensure that people observe others doing the desired behavior and then see others being rewarded for it. We learn new behaviors by observing the people around us.

It’s much easier to invoke behavioral change first, and attitudinal change later. You can motivate behavioral change by changing people’s environments, breaking down requests into much smaller requests, and ensuring people see others doing the desired behavior.

Permission marketing happens when people give marketers permission to send them messages.

Starting with small requests for behavioral change often eventually leads to attitudinal change.