Archive for June, 2009

How to evaluate your Design IQ

Sunday, June 14th, 2009

Workplace Design Quotient

Look around where you work.  Try to take account of the Design Quotient (your DQ, like IQ) of where you work. It doesn’t matter if think of it as your design climate, design culture, design temperature, or even design velocity.   Ask yourself “How good are we at design?” and then ask “How can we become masters of design?”  Right now we are concentrating on self-awareness.

2 QUICK ASSESSMENTS TO MEASURE YOUR WORKPLACE DESIGN IQ

1 OPEN YOUR EYES & LOOK AROUND

How much beauty does your space hold? The space, the furnishings, the architecture. The art of the visible.   If your company is claiming they are “into design” then this is one way of putting their money where their mouth is.  If you believe that pretty things work better then you gotta believe that pretty places work better for people and those people will work better.  Ok, so how pretty is the place you are at right now?  How much visible beauty can you see sitting in front of your computer.  STOP, LOOK UP, LOOK AROUND. WHAT DO YOU SEE?

Don’t close your eyes and remember what it is like.  Look, write down and describe what you see.  Do that, then look at the list.  Make sure you look up at the ceilings not just the walls. Look down at the floor.  Go to the center of the room and look around.  Go to the farthest corner and look toward the middle.  Go outside and walk in.

No I am not talking about orderliness.  I don’t care if it is organized cleanly.  Does it have the right furniture?  Does it fit your needs? Is the furniture is lightweight and portable so one can move it around? Is there enough drawer space or filing space?  What is the styling and does that communicate what your company is about?

Two other important ways to evaluate your space:

  • First, how much raw material is lying around for you to take advantage of? Is the paper locked away and apportioned out? Do you have foam core for prototyping?  How many different colors of pens are in stock?
  • Second, what is there for inspiration?   Are there books, movies, music?  Is there a library, stocked with all different kinds of books, competitors publications, customer interviews, mood boards, old story boards?

2 PARTY TIME

What is the annual party like? Work isn’t just about the work. And it is not necessarily about the amount of money they spend. Just like physical objects, spaces and places, so are events designed things.  One of the best events to look at is the annual party.

Two important ways to evaluate the party:

  • First, do you feel that it is coordinated or haphazard.  When do they run out of food? Is it good food? Are different activities going on it all at the same time or sequenced? Sequencing shows insight into events. Does it feel like it is just thrown together at the last minute or is it following an agenda.
  • Second, the memories: When you were joining the company did anyone tell you about the party?  When you joined the company did anyone tell you with delight about the picnic or barbecue?  Do they reminisce? Are people anxiously awaiting the next one?

To conclude, it is important to be self-aware of what the DQ of your workplace is.  There are many other things that you can examine, such as how your organization gives presentations or how they produce client facing documents.  But workplace aesthetics and the annual party are an easy and fun place to start.

Innovation Parkour & Hardcore Parkour

Saturday, June 6th, 2009

Though this Hardcore Parkour article is more about the pyhsical Parkour.  I like the last statement in the article:

***CUT***

Parkour has given him a venue for continuing his active lifestyle. He finds that parkour is more than just about climbing and jumping. It’s about exploring his environment.

“I like seeing something new from a different view that somebody probably has never seen before,” he said.

Mike Graef, 14, a student at Hellgate High School in Missoula, said the two years he’s been practicing parkour have already changed him for the better.

“It gives me a mindset of not hesitating and making decisions faster,” Graef said.

Innovation Parkour & Russian Spiderman video

Saturday, June 6th, 2009

Link to YouTube video on Le parkour

Notice the Title of this is

Dvinsk-Clan

Le parkour

A great wikipedia article on parkour goes into depth of parkour and I am not sure why but after watching this video I always feel more creative, innovative, and ready to take on the world.

An interesting note is the the name of Spiderman is Peter Parker.  Parker and Parkour.  Nice.

Innovation Parkour & The Five Obstructions

Saturday, June 6th, 2009

To me the idea of using your environment and obstacles to surmount the problem you are addressing is very exciting. In order to be able to do this well, you must be prepared or in the right frame of mind.

Michael Dila and Matthew Milan are doing some very interesting work with a concept they call “Innovation Parkour” – a framework for teaching individuals and teams how to create a prepared mind for innovation, a super-charged scavenger hunt for innovation. There is a workshop Wednesday, June 10th from 10 to 12 at Net Change Week in Toronto. I attended their earlier presentation at the IA Summit in Memphis in which they did not a workshop but presentation.

In New York City this week I was at the International Center of Photography and came across the description of a class on page 44 “The Five Obstructions” by Corinne May Botz, on the Film by the same name by Lars Von Trier, which I think speaks to the this element of “obstacles” and how they help us innovate.

THE FIVE OBSTRUCTIONS

09SFTGS10 | Corinne May Botz

Apr 17–May 29 | Fri 10:00 am–1:30 pm

In the film The Five Obstructions, Lars Von Trier challenges filmmaker Jørgen Leth to remake one of his films five different ways, each with a different “obstruction.” Similarly, in this class students choose a particular subject matter to explore in five different ways. Students are challenged to view their subject through particular lenses, including: anthropological, voyeuristic, spiritualistic, psychoanalytic, and criminological. Accompanying lectures, readings, and discussions provide students with an understanding of photography’s relationship to these fields, and contemporary artists who appropriate and question these methods. Students hone their aesthetic and conceptual abilities and deepen their understanding of their subject matter.

Experience Design by The Army

Friday, June 5th, 2009

Riding the Subway (Market) I saw these posters for The Army Experience. From what I can tell this is the only one. Perhaps it is a prototype. Here are photos of two kinds of posters I saw. If you go online you can tour the facility. It seems the Army has built an “experience” event or scene to which potential army recruits can come to be recruited. Not sure what it is like. If anyone has gone I would be interested to hear what it was like. I wonder in what ways this is like and unlike the Apple Store or taking a test drive at a car dealership.it looks very high tech. There is serious effort in the experience design of this place. Because I work on placemaking and how to build settings that affect social behavior this is particularly interesting. Some things I noticed: They have simulators, they have a cafe, viral aspects with email a friend, LAN gaming, and you can reserve the space for your own event.

UX Value Mandala

Friday, June 5th, 2009

This is my UX Value Mandala for User Experience or UX.

uxmandala
The goal of most UX is repeat customers, the core problem at the center of the diagram “How to keep customers coming back again and again?” sums this up nicely. In order to do that there are three questions that we should be asking ourselves every day:

  1. What is it we are designing and why?
  2. Who will use it?
  3. How will we know if we’ve been successful?

Know the Small: At the most basic level we must be very close to the customer. Do usability testing, take part in interviews, observation or ethnographic-like investigations.  We also need to know the content on the page or screens.  All the assets, images and video. All the features and functionalities.  These two things together make up the majority of the use experience (the person interacting with the “content” through certain functionality.  This is the air we breath. Through different features/functions/content we create different “settings” in which the customer has a certain experience. So if we don’t know this, we won’t know what our constraints and opportunities are.

Know the Large: This outer ring of elements are for a more senior person.  More experience, knowledgeable, and built on a solid foundation of knowing the small.  Knowing the Large is about the business context, the different competitors both direct and indirect, understanding trends in the industry and with customers. For example, twitter is something that 2 years ago was just starting, now it is a major force that brands need to be aware of and engage in some form.

See the Same: This is the absolute core of the value we bring to the table.  If everyone just sits around a table and talks their ideas then they could walk away saying they are in agreement, but each thinking of something different. That is not sharing..  We need to create transparencies into each others minds. We find ways to make sure that everyone is “seeing the same” thing. They don’t have to like it, but they have to at least be seeing it.

Discuss the Different: After everyone is seeing the same thing then we discuss the different ideas people have.  And here is where we need to be respectful of people’s ideas and listen to what they say.  This takes the sharing that was established from “See the Same” and makes it an object held by joint owners. It must be owned by all. It is a difficult role sometimes, but we need to facilitate the conversation. This is both internally and with clients.

Plan the Possible: Never will we have unlimited budget or time, so we must work with what the constraints are. Actually time and money aren’t as insurmountable as lack of assets.  That is the one that always is my biggest barrier.

Dream the Better: But at the same time, don’t lose those great wild ideas that you have.  Record them in some fashion so that the next campaign or program can take advantage of them earlier on the process and hopeful implement some of them.

Get it Done: We can’t just be designers. We must do all we can to help get it done.  This means being available for consult throughout launch and even post launch with updates and maintenance.  When you have to live through multiple version of your own previous work. Scalable isn’t a buzzword anymore and flexible isn’t just nice to have.

Measure the Impact: Lastly I am a firm believer that we need to try to predict the impact of our different recommendations.  We need to be watching the metrics to see if we had the impact we said we were going to realize.  It might take your team awhile to get really good at this, so you might want to keep it purely internal at the start.  But you will be surprised at  how accurate you can become.

References and Acknowledgements”

The 3 questions come from the 1st edition of the Polar Bear book.

I want to thank Livia Labate, Crystal Kubitsky, and Austin Govella for many great conversations on the User Experience (UX) Value Mandala when I worked at Comcast Interactive Media. Also Jamie Thomson helped get the image just right in wordpress. Any errors in this post are, of course, my own.

Design Rules for UX

Tuesday, June 2nd, 2009

Design Rules for Building Happy Customer User Experiences (UX).

I think a reason a we aren’t building as good of customer experiences as we could is because of subpar UX management practices.  In the next couple of years I think there are going to be new UX management “systems.” And these new ways in which we manage UX and UX teams will give our companies competitive advantage and generate value.

  1. We don’t need no stink’n requirements, we need experiments. We will try and learn.
  2. Customer Feedback (not content) is king. We must have customer information and knowledge (insights, feedback, input, and “validation.”)
  3. In the absence of top-down direction we will self-direct and self-innovate.
  4. UX happens, Better UX is an iterative process.
  5. Information Architecture isn’t everything, but it is how everything is “organized.”
  6. Place over Plan. (Or the Place is the Plan.)
  7. “Better than where we are today” is the goal.
  8. Prototyping is our path.
  9. We want to make the next internet. And we are & we will because the internet has made the world a better place.
  10. We gotta want our companies to make money.

Inspired after reading The Future of Management by Bill Breen and Gary Hamel

Thank You Mags for giving me the above book.  It was and is excellent.

Sketching for Design Thinking: Perceptual Thinking

Tuesday, June 2nd, 2009

Design Thinking Sketching
Sometimes I just like to sketch what I am feeling or sketch a problem I am working on. I don’t try to make it a metaphor or diagram or anything like that. I try to NOT make it any sort of person or animal or recognizable physical object. Then I sit back and look at it and see what I can see.

dennisonfireThe goal is to see and think using my visual, perceptual mode rather than my analytic mode. Sometimes I get great insights, sometimes not. But it doesn’t take much time and the upside is it can be quite helpful.

This for me is a kind of Design Thinking, it is about learning how to make a mental shift in how we see the world and it’s underlying patterns, both problems and opportunities.

I have been having such a great time recently on a new product we are working on that I haven’t been able to stay asleep. I wake up and need to work on it some more. So, I thought at that and out came this. I called it “DennisOnFire.”

When I am looking at it, trying to figure it out I often turn the drawing around.  Rotating it and seeing if it makes a difference, if a different understanding comes to mind.  In the way you see the image now it reminds me of fire.  But upside down it reminds me of roots, reaching down into fertile earth.  On the one side I start to think of wind blowing around, a large gust after large gust.  On the other side I see a grasping extension into the darkness, a trying to extract from nothingness a something.

“Convergence” – Why we aren’t even close to the potential.

Monday, June 1st, 2009

For all the talk about convergence and all the lip service that most telecoms give to the idea I don’t see any result.

A person getting their phone bill, cable TV bill, and Internet service bill all in one is NOT convergence.  Perhaps from the POV of the company, but not from the perspective of the consumer.

The only application I consider right now to be delivering on some element of convergence is Visual Voicemail on the iPhone.  That integrates the voice phone and my contact’s information.

What we need to do is allow people to pivot of two different points.  An example is voice and text like with Visual Voicemail. Another is the two points of entertainment and communication, where a number of companies are trying to innovate, such as to allow people to “watch” a TV show together even though they are in different physical locations.  Commenting and sharing communications with each other while consuming a television show. Or with recommendation systems like Netflix but truly integrated into your set-top box.

 

5 Reasons Why Convergence Is A Bust (so far).

  1. Stove Pipes
    Most of these big companies are organized into stove pipe and the cable division doesn’t like the Internet division which distastes the phone division.  Who wins – not the consumer, because these little battles keep companies form coming together for the sake and benefit of the consumer.
  2. The Pipe and the Piped
    The industries are still thinking like they are separate – the pipe and the piped are separate.  That was done because of distribution and production challenges that existed in the past and now are very different. Those companies that combine the two are the ones who can move fastest in the space – watch them closely.
  3. Messier World
    Combining these things makes it a very messy world.  Companies and VCs like to keep this stuff easy to measure, easy to track, when we start combining it all together how do we count things for media buys and market segmentation. That messiness is scary, but it’s real, and its only going to continue to happen.
  4. Losing Control
    It is not about just combining two concept, but combining two actor networks.  The business and the consumer.  Some control is now flowing to the consumer and that is something that is also scary.  But again, it is happening, get over it and get on-board.
  5. What People Actually Do
    This is the most important point, because here companies are still too focused on what people SAY they want. I too like to listen to people, but with my anthropological training I know I need to SEE what they are actually doing.  (Just like many times what people say they do and what they actually do are different.) Entertainment consumption is often about identity and managing that is an active yet subtle practice for people.  I want to build things that aren’t just easy to use, or what people TELL us they want, but things that people will use and want to use.

Why do YOU think Convergence is a Bust

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Acknowledgements:
I want to thank Peter Van Dijck  for a great conversation last night that inspired me to post this.  Any errors in this post are, of course, my own.