Top 10 Mistakes UX leaders make
1. Not having a clear understandable process. UX leaders need to build process so new talent can learn and so outsiders can understand UXs value. And even more than just understand, so outsiders can collaborate and participate with the UX team.
2. Putting process before place. UX leaders need to make sure the right tools, supplies, and places to do UX work are available or else no amount of process will save you.
3. Using Usabilty Testing as design arbitrar whenever there are disagreements. Simple A/B testing is not going to take you to the next level.
4. Not playing nicely with Prodct/Project Management.
5. Managing documentation rather than design. We need to be concerned with behavior and impact.
6. Having more requirements documents than design briefs. Feature lists are no substitute for business strategy.
7. Focusing on implementation rather than evolution.
8. Not building unity of purpose both within and outside of your department.
9. Not timeboxing both divergent activities (idea generating) AND convergent activities (decision making & consensus building)
10. Not having enough whiteboards for both group use and individuals. See mistake #2.