Jared Spool of UIE gave a nice talk at redUXdc last weekend. One thing that struck me was the the 1Billion$ idea. He talked about Amazon. And if they get people/customers to spend an extra 5$ a transaction that represents $875,000,000 top line growth. Very close to 1Billion$. That is my kind of math.
I’ll add a link to Jared’s presentation if I can find it online.