Anthropology & UX Related Links

Resources that are about anthropology and UX.

New Creative Order Emerges in Minneapolis - talks about

And a handful of younger shops with names such as Periscope and Olson that combine digital specialties with quirky offerings in design, packaging and even "social anthropology" are on the verge of lapping long-established, holding-company-backed agency brands in revenue.

Periscope - Check out their services page on Insight & Innovation, has ethnography. On their Talent section they have Heather Saucier, with background as Sociologist. Boo - no Business Anthropologist list.

Olson - Very light on the anthropology, but Social is there. No people listed at all, so no chance to see any anthropology background. It has a one sentence mention in their work section on Nike Bauer.

Out-of-the-box thinking is also being done in places such as Olson. The 180-person shop specializing in digital, for example, used a team of eight "social anthropologists" from places such as the London School of Economics to help Nike Bauer Hockey shake its perception as an older brand in a space dominated by youth. Olson mined hockey culture for insights into players' language and aspirations -- noting that youth hockey players are more influenced by older youth players than by the professional endorsers Nike typically employed. It also revamped the online retail experience. Bauer climbed to No. 1 from No. 3 in the category and has since been sold by Nike, which retained Olson to work on its Converse brand.

Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations by Melissa Cefkin

Office Code: explores the impact of cultures upon office interaction and space planning

Mind the gap: ethnographers navigate the space between users and designers, start on page 40

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© Dennis Schleicher Jr 2021.

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