How to measure the happiness of customers

Similar to countries that talk about the Gross National Happiness (GNH) , what companies out there like to talk about the happiness of their customers in comparable terms. Can we measure happy? Can we measure how happy customers are?

If we use similar metrics to the GNH for looking at our customers, what might we measure?

  1. Economic Wellness: How much does our product/service reduce consumer debt, raise average income, and flatten the income distribution?
  2. Environmental Wellness: How much does our product/service reduce pollution, noise, or traffic?
  3. Physical Wellness: How much does our product/service reduce severe illness?
  4. Mental Wellness: How much does our product/service reduce the usage of antidepressants or the number of psychotherapy patients?
  5. Workplace Wellness: How much does our product/service reduce jobless claims, workplace complaints, and lawsuits?
  6. Social Wellness: How much does our product/service reduce discrimination, divorce rates, complaints of domestic conflict, family lawsuits, public lawsuits, and crime rates.
  7. Political Wellness: how much does our product/service reduce foreign conflicts and increase local democracy and individual freedom.

References

Gross National Happiness

See Also

Diagram of Happy Customer & Corporate Success

The Age of Customer Satisfaction

Design Rules for Building Happy Customer  User Experiences (UX)

Printed from: http://tibetantailor.com/?p=1929 .
© Dennis Schleicher Jr 2017.

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