Why do we think someone is just going to just use a dashboard to drive. Look close at the above image.
Do you see the WINDSHIELD and the world outside?
Would you paper over the windshield and go drive around by just using your dashboard? I don't think so. Then why are we designing websites by just looking at the dashboard.
We need to focus on the road outside! Make sure you are looking out the windshield - Where do you want to go?
Some other peoples thoughts on this idea