Riding the Subway (Market) I saw these posters for The Army Experience. From what I can tell this is the only one. Perhaps it is a prototype. Here are photos of two kinds of posters I saw. 
If you go online you can tour the facility. It seems the Army has built an “experience” event or scene to which potential army recruits can come to be recruited. Not sure what it is like. If anyone has gone I would be interested to hear what it was like. I wonder in what ways this is like and unlike the Apple Store or taking a test drive at a car dealership.it looks very high tech. There is serious effort in the experience design of this place. 
Because I work on placemaking and how to build settings that affect social behavior this is particularly interesting. Some things I noticed: They have simulators, they have a cafe, viral aspects with email a friend, LAN gaming, and you can reserve the space for your own event.