Why a Billion Dollar Idea?
The origin for my fever for billion dollar ideas. It has two factors.
Factor 1: Impact to the Street
First I think 1 billion in top-line growth is a nice big goal that could be seen in Fortune 100 dividends or yearly statements. That is the kind of visible and measurable effect I want UX to have in a company and on an industry.
Factor 2: UX team impact
Secondly I have a plan for a very specific UX team. It has a certain size, roles, skills and experience. With that particular team I know we could generate ideas that would result in 1 Billion a year in top-line growth. You can think of it as moneyball for user experience. Moneyball: The Art of Winning an Unfair Game” by Michael M. Lewis was about the Oakland Athletics baseball team and Billy Beane, who used a analytical approach to assembling a competitive baseball team.