Notes on “In Pursuit of the Perfect Brainstorm”

Notes on “In Pursuit of the Perfect Brainstorm” by David Segal NYT Dec 16, 2010

“. . . its specialty is conceiving new businesses and what it sells is really the art of innovation.”

“America has gone meta – it has started thinking about thinking. And all that thinking has led many executives to the same conclusion: We need help thinking.”

“… without the right atmospheric mix, no brainstorming session will produce the cognitive version of lightning”

“… traditional brainstorming can devolve into a kind of competitive idea tennis.”

“ … improve theater . . ‘Yes, and?’ … what was once a contest is transformed into a group exercise in storytelling. It has turned into a collaboration.”

“ … strategy isn’t about stability, it’s about change.”

“For years, the good manager was one who had data at their fingertips … By the early ‘90s, though, companies like Microsoft and SAP were selling software that digitized this task … Suddenly it’s about leadership, creativity, vision.”


In Pursuit of the Perfect Brainstorm

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