Advertising lags Politics by 10 years

Politics Over the Last 30 years

Late 80s -90s  in politics - Big national databases that segmented and targeted and identified "influentials"

90s -2000s in politics - rise of talk-radio hosts

Late 2000s in politics - neighborhood by neighborhood organizing the rise of niche micro-movements (donations, volunteers, etc)

Advertising Over the last 30 years - Basically take politics and lag by a decade

90-2000s - Big national databases that segmented and targeted and identified "influentials"

Late 2000s - bloggers who command attention like the talk-radio hosts and guerrilla advertising

2010 - The rise of twitter, niche advertising, and local and "badged" communities

References

From a late night conversation with Michael Leis on ways to explain advertising/social media

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© Dennis Schleicher Jr 2018.

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