Here is a diagram that I adapted from a great paper by Brynn Evans, Sanjay Kairam, and Peter Pirolli. I am using it to help think through what kinds of features and content might be useful at different stages of online tasks.
References
Exploring the Cognitive Consequences of Social Search
There is nothing but “Social Shopping”
Tags: brynn evans, social search
Hi Dennis – thanks so much for mentioning our paper! If you’re interested, we have more details and analysis from that study in an upcoming issue of IP&M (you should check out the whole issue if you are interested in social aspects of information seeking online.
Will be interested to see what types of features/content/tools you envision based on the positives/negatives outlined here.