Tempurpedic announces on their commercial to “twitter what your friends think” regarding the quality of their mattresses.
Wow! This is word of mouth. This is consumer reports & product reviews. This is social. This is brilliant. This content doesn’t even live on your website.
It used to be the social media gurus said make the content on your website easy to steal. Make it easy for it to live off of the island. Here we see tempurpedic going even farther than that, this is direct consumer to consumer. UGQ(User generated question) to UGC(User Generated Content).