In order to help you do better bodystorming one thing I have found helpful is building an issue board. Below is an example of an issue board. Then a diagram of how the overall board is organized. Lastly, how each radian decomposes from the Issue through concepts to each of the individual forms. Go to the Issue Board Page to see my thinking behind this.
The Benefits of the Issue Board for bodystorming are:
- Helps us to more fully align the success of the product/service with the needs, desires, and success of the customers.
- Focused on the BIG DEEPR ISSUE to give us PROFOUND INSIGHTS & INTERPRETATIONS
- Help the company to understand what is truly meaningful in relation to complex human issues of culture, lifestyle, culture, and values.
Now to show you how the issue board is organized.
Here is how you choose each of the images. the logic behind each of the images and the structural relationship.
