This “Intro to Digital Practice” by Mark Waldo is an article that melds digital planning with UX from the perspective of an ad agency. If Mark presents this in person I’d sure like to be in the audience.
Top Ideas
- Bringing “the skills and needs of business planning together with customer insights.”
- “…each team starting with client services adds more resolution to the product with each deliverable. Each discipline’s deliverable becomes a better and better prototype of the final product.”
- “Digital strategy is something that is lead out of a team not pushed at them.”
- “Great strategists know how to bring the right people together . . . think with others on the team.”
- “Methodology … reflects a studio’s soul.”
Reference