Bus Stop Ad

Here is a nice bus stop ad, outside the Sears store on Madison, between State and Dearborn in Chicago. Look at how the bag is suspended and allows you to see through to the other side of the display. Also notice the lighting and the use of front and back “posterboard” as a mat. It presents the bag as sculpture, as artwork and has the viewer read this experienced object as museum worthy.

2 Responses to “Bus Stop Ad”

  1. Andrea says:

    Nice insights –

  2. admin says:

    Thanks. Lots of good inspiration for better web promos, branding element areas, and banners. Perhaps not as inspiring as Ansel Adams, but good enough. 😉

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