{"id":465,"date":"2009-06-05T00:21:34","date_gmt":"2009-06-05T07:21:34","guid":{"rendered":"http:\/\/tibetantailor.com\/?p=465"},"modified":"2009-06-06T23:24:25","modified_gmt":"2009-06-07T06:24:25","slug":"user-experience-ux-value-diagram","status":"publish","type":"post","link":"http:\/\/tibetantailor.com\/?p=465","title":{"rendered":"UX Value Mandala"},"content":{"rendered":"

This is my UX Value Mandala<\/a> for User Experience or UX.<\/strong><\/p>\n

\"uxmandala\"<\/a>
\nThe goal of most UX is repeat customers, the core problem at the center of the diagram “How to keep customers coming back again and again?” sums this up nicely. In order to do that there are three questions that we should be asking ourselves every day:<\/p>\n

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  1. What is it we are\u00a0designing\u00a0and why?<\/li>\n
  2. Who will use it?<\/li>\n
  3. How will we know if we’ve been successful?<\/li>\n<\/ol>\n

    Know the Small: <\/strong>At the most basic level we must be very close to the customer. Do usability testing, take part in interviews, observation or ethnographic-like investigations. \u00a0We also need to know the content on the page or screens. \u00a0All the assets, images and video. All the features and functionalities. \u00a0These two things together make up the majority of the use experience (the person interacting with the “content” through certain functionality. \u00a0This is the air we breath. Through different features\/functions\/content we create different “settings” in which the customer has a certain experience. So if we don’t know this, we won’t know what our constraints and\u00a0opportunities are.<\/p>\n

    Know the Large:<\/strong> This outer ring of elements are for a more senior person. \u00a0More experience, knowledgeable, and built on a solid foundation of knowing the small. \u00a0Knowing the Large is about the business context, the different competitors both direct and indirect,\u00a0understanding\u00a0trends in the industry and with customers. For example, twitter is something that 2 years ago was just starting, now it is a major force that brands need to be aware of and engage in some form.<\/p>\n

    See the Same:<\/strong> This is the absolute core of the value we bring to the table. \u00a0If everyone just sits around a table and talks their ideas then they could walk away saying they are in\u00a0agreement, but each thinking of something different. That is not sharing.. \u00a0We need to create transparencies into each others minds. We find ways to make sure that everyone is “seeing the same” thing. They don’t have to like it, but they have to at least be seeing it.<\/p>\n

    Discuss the Different:<\/strong> After everyone is seeing the same thing then we discuss the different ideas people have. \u00a0And here is where we need to be respectful of people’s ideas and listen to what they say. \u00a0This takes the sharing that was established from “See the Same” and makes it an object held by joint owners. It must be owned by all. It is a difficult role sometimes, but we need to facilitate the conversation. This is both internally and with clients.<\/p>\n

    Plan the Possible:<\/strong> Never will we have unlimited budget or time, so we must work with what the constraints are. Actually time and money aren’t as insurmountable as lack of assets. \u00a0That is the one that always is my biggest barrier.<\/p>\n

    Dream the Better: <\/strong>But at the same time, don’t lose those great wild ideas that you have. \u00a0Record them in some fashion so that the next\u00a0campaign\u00a0or\u00a0program\u00a0can take advantage of them earlier on the process and hopeful implement some of them.<\/p>\n

    Get it Done: <\/strong>We can’t just be\u00a0designers. We must do all we can to help get it done. \u00a0This means being available for consult throughout launch and even post launch with updates and maintenance. \u00a0When you have to live through multiple version of your own previous work. Scalable isn’t a buzzword anymore and flexible isn’t just nice to have.<\/p>\n

    Measure the Impact<\/strong>: Lastly I am a firm\u00a0believer\u00a0that we need to try to predict the impact of our different recommendations. \u00a0We need to be watching the metrics to see if we had the impact we said we were going to realize. \u00a0It might take your team awhile to get really good at this, so you might want to keep it purely internal at the start. \u00a0But you will be\u00a0surprised\u00a0at \u00a0how accurate you can become.<\/p>\n