{"id":337,"date":"2009-05-26T20:06:38","date_gmt":"2009-05-27T03:06:38","guid":{"rendered":"http:\/\/tibetantailor.com\/?p=337"},"modified":"2009-05-27T05:30:49","modified_gmt":"2009-05-27T12:30:49","slug":"4-ps-of-a-successful-web-presence-push-pull-pass-punt","status":"publish","type":"post","link":"http:\/\/tibetantailor.com\/?p=337","title":{"rendered":"4 Keys to a Successful Web Presence: Push, Pull, Pass, & Punt"},"content":{"rendered":"

Today, our team was just starting design on a new product idea. We are talking about different features and functionalities. There is so much possibility that we felt we were getting overwhelmed. One way I was taught to make sure I was\u00a0covering\u00a0all the bases of a successful web presence was the 4 Ps. So we went over the 4 P’s.<\/span><\/h3>\n

I learned the 4 P’s from Eric Bowe, a great internet strategic marketer I worked with at JWT, the marketing communications company.<\/a>\u00a0These 4 P’s are an easy way to make sure you have a robust internet experience for users. Different than those you ask yourself to focus on usability or to do a\u00a0heuristic\u00a0evaluation, these focus on the type of\u00a0experiences\u00a0you are supporting with your web presence.\u00a0Ask yourself these 4 P’s as a quick gut check on your next internet project.<\/span><\/p>\n

Push<\/strong> – \u00a0Email, SMS, RSS are good examples of where the organization has to “push” the messages to the users. This is great for personalized content and offers opportunities for tracking and analytics. Newsletters are a great tactic for Push. Understand that the compliance issues are extensive and you will need to spend time thinking through opt in and out and\u00a0unsubscribing functions.<\/span><\/p>\n