{"id":30,"date":"2009-05-04T15:33:45","date_gmt":"2009-05-04T22:33:45","guid":{"rendered":"http:\/\/tibetantailor.com\/?p=30"},"modified":"2009-05-07T14:24:33","modified_gmt":"2009-05-07T21:24:33","slug":"why-a-billion-dollar-idea","status":"publish","type":"post","link":"http:\/\/tibetantailor.com\/?p=30","title":{"rendered":"Moneyball for Fielding User Experience Teams: Or Why a &#8220;1 Billion Dollar&#8221; Idea?"},"content":{"rendered":"<p><strong>Why a Billion Dollar Idea?<\/strong><\/p>\n<p>The origin for my fever for billion dollar ideas. It has two factors.<\/p>\n<p><strong>Factor 1: Impact to the Street<\/strong><\/p>\n<p>First I think 1 billion in top-line growth is a nice big goal that could be seen in Fortune 100 dividends or yearly statements.  That is the kind of visible and measurable effect I want UX to have in a company and on an industry.<\/p>\n<p><strong>Factor 2: UX team impact<\/strong><\/p>\n<p>Secondly I have a plan for a very specific UX team. It has a certain size, roles, skills and experience.  With that particular team I know we could generate ideas that would result in 1 Billion a year in top-line growth. You can think of it as moneyball for user experience. <a href=\"http:\/\/\">Moneyball: The Art of Winning an Unfair Game&#8221; by Michael M. Lewis<\/a><a href=\"http:\/\/www.amazon.com\/Moneyball-Art-Winning-Unfair-Game\/dp\/0393057658\"><\/a> was about the Oakland Athletics baseball team and Billy Beane, who used a analytical approach to assembling a competitive baseball team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why a Billion Dollar Idea? The origin for my fever for billion dollar ideas. It has two factors. Factor 1: Impact to the Street First I think 1 billion in top-line growth is a nice big goal that could be seen in Fortune 100 dividends or yearly statements. That is the kind of visible and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30"}],"version-history":[{"count":11,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/30\/revisions"}],"predecessor-version":[{"id":60,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/30\/revisions\/60"}],"wp:attachment":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}