{"id":2812,"date":"2013-03-06T15:02:27","date_gmt":"2013-03-06T15:02:27","guid":{"rendered":"http:\/\/tibetantailor.com\/?p=2812"},"modified":"2013-03-06T15:02:27","modified_gmt":"2013-03-06T15:02:27","slug":"invest-in-your-customers-more-than-your-brand","status":"publish","type":"post","link":"http:\/\/tibetantailor.com\/?p=2812","title":{"rendered":"Invest in Your Customers More Than Your Brand"},"content":{"rendered":"<p><a href='http:\/\/blogs.hbr.org\/schrage\/2013\/02\/invest-in-your-customers-more-than-your-brand.html'>Invest in Your Customers More Than Your Brand<\/a><\/p>\n<div class=\"link_description\">\n<p><a href=\"http:\/\/blogs.hbr.org\/ideacast\/2013\/01\/jeff-bezos-on-leading-for-the.html\">Jeff Bezos\u00a0<\/a><span>complain about how Amazon&#8217;s core values are misunderstood. &#8220;One of the early examples&#8230;was customer reviews,&#8221; he recalls. &#8220;One [critic] wrote to me and said, &#8216;You don&#8217;t understand your business. You make money when you sell things. Why do you allow these negative customer reviews?&#8217; And when I read that letter, I thought, we don&#8217;t make money when we sell things. We make money when we help customers make purchase decisions.&#8221;<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Invest in Your Customers More Than Your Brand Jeff Bezos\u00a0complain about how Amazon&#8217;s core values are misunderstood. &#8220;One of the early examples&#8230;was customer reviews,&#8221; he recalls. &#8220;One [critic] wrote to me and said, &#8216;You don&#8217;t understand your business. You make money when you sell things. Why do you allow these negative customer reviews?&#8217; And when [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2812","post","type-post","status-publish","format-link","hentry","category-uncategorized","post_format-post-format-link"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/2812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2812"}],"version-history":[{"count":0,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/2812\/revisions"}],"wp:attachment":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2812"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}