How could companies be loyal to their customers? Call it \u201cBrand-to-customer Loyalty.\u201d<\/p>\n
\u201cBrick and Mortar Loyalty has meant customer loyalty to brick and Mortar, it has never had to mean brick and mortar loyal to consumer\u201d – Chris Hall<\/p>\n
Loyalty is shorthand for repeat usage and also an element of having a relationship<\/p>\n
Loyalty in the sense of the business \u201ccelebrating\u201d that they know the customer. Perhaps even giving them precedence over a new customer.
\nLoyalty might mean giving them special rights that new customers might not have such as a discount based on number of years as customer.<\/p>\n
Loyal Customers are Happy Customers<\/p>\n
One way to make happy customers might be to be \u201cloyal\u201d to customers.\u00a0 I know we usually think about customers being loyal to a company or to a brand.\u00a0 What would it mean if a brand was loyal to a customer?<\/p>\n
A real world example at our local Mexican Grocery Store<\/p>\n
They know us. We know them.\u00a0 Not just the cashiers. I mean, the cashiers, the owners, the cooks in the back and the waitress who serves us in the small little restaurant. They have even offered to extend us a line of credit. Allow us to open an account that we could pay each month.<\/p>\n
Loyalty to us: Around the Christmas holiday they gave us a bag of treats. Not just a calendar, but some sodas, some chips, and some cookies, and some .\u00a0 Now we aren\u2019t talking big bucks. But that was nice. And they weren\u2019t giving it out to everyone.\u00a0 I liked that. Made me feel special and I could see they didn\u2019t have a pile of pre-made bags with all the same items that they gave to each person.<\/p>\n
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See Also<\/strong><\/p>\n Transform Your Loyalty Program from Bank to Park<\/a><\/p>\n