{"id":1866,"date":"2010-08-20T00:40:17","date_gmt":"2010-08-20T04:40:17","guid":{"rendered":"http:\/\/tibetantailor.com\/?p=1866"},"modified":"2010-08-20T00:44:39","modified_gmt":"2010-08-20T04:44:39","slug":"politics-and-advertising","status":"publish","type":"post","link":"http:\/\/tibetantailor.com\/?p=1866","title":{"rendered":"Advertising lags Politics by 10 years"},"content":{"rendered":"<p><strong>Politics Over the Last 30 years<\/strong><\/p>\n<p>Late 80s -90s\u00a0 in politics &#8211; Big national databases that segmented and targeted and identified &#8220;influentials&#8221;<\/p>\n<p>90s -2000s in politics &#8211; rise of talk-radio hosts<\/p>\n<p>Late 2000s in politics &#8211; neighborhood by neighborhood organizing the rise of niche micro-movements (donations, volunteers, etc)<\/p>\n<p><strong>Advertising Over the last 30 years &#8211; Basically take politics and lag by a decade<\/strong><\/p>\n<p>90-2000s &#8211; Big national databases that segmented and targeted and identified &#8220;influentials&#8221;<\/p>\n<p>Late 2000s &#8211; bloggers who command attention like the talk-radio hosts and guerrilla advertising<\/p>\n<p>2010 &#8211; The rise of twitter, niche advertising, and local and &#8220;badged&#8221; communities<strong> <\/strong><\/p>\n<p><strong>References<\/strong><\/p>\n<p>From a late night conversation with<a href=\"http:\/\/blog.michaelleis.com\/\"> Michael Leis<\/a> on ways to explain advertising\/social media<strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Politics Over the Last 30 years Late 80s -90s\u00a0 in politics &#8211; Big national databases that segmented and targeted and identified &#8220;influentials&#8221; 90s -2000s in politics &#8211; rise of talk-radio hosts Late 2000s in politics &#8211; neighborhood by neighborhood organizing the rise of niche micro-movements (donations, volunteers, etc) Advertising Over the last 30 years &#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1866","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1866"}],"version-history":[{"count":9,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1866\/revisions"}],"predecessor-version":[{"id":1875,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1866\/revisions\/1875"}],"wp:attachment":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1866"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}