{"id":1795,"date":"2010-06-16T10:48:25","date_gmt":"2010-06-16T14:48:25","guid":{"rendered":"http:\/\/tibetantailor.com\/?p=1795"},"modified":"2010-06-16T10:48:25","modified_gmt":"2010-06-16T14:48:25","slug":"insights-highlights-from-internet-retailer-conference-and-exhibition","status":"publish","type":"post","link":"http:\/\/tibetantailor.com\/?p=1795","title":{"rendered":"Insights &#038; Highlights from Internet Retailer Conference and Exhibition"},"content":{"rendered":"<p style=\"text-align: left;\">Internet Retailer Conference and Exhibition, June 8-11, 2010, McCormick Place West, Chicago, IL, America\u2019s Largest E-Commerce Event<\/p>\n<p style=\"text-align: left;\">6,000 Attendees, 175 Expert Speakers, and 407Exhibiting Companies<\/p>\n<p style=\"text-align: left;\">IRCE 2010 Time to Reboot \u2013 Get Ready for E-Retailing\u2019s Return to Double-Digit Growth<\/p>\n<p>The conference started off with the keynote given by our own president -Imran Jooma who spoke about mobile commerce and social media. He showed some great videos that showed how our products and services play out in the everyday life of our customers.<\/p>\n<p>Kurt Peters, the editor in Chief, Internet Retailer gave a stat that in 2009 online experienced a 10%. Then he said that channel neutrality is dead and that equal investing in both offline and online is not the way to go.<\/p>\n<p>Two of the more interesting examples talked about were<\/p>\n<ul>\n<li><a href=\"http:\/\/artofthetrench.com\/\"> The Art of the Trench by Burberry<\/a><\/li>\n<li><a href=\"http:\/\/store.levi.com\/\">Levi\u2019s Friend Store \u201cI Like\u201d<\/a><\/li>\n<\/ul>\n<p>Dennis McEniry of Estee Lauder talked about how \u201cA worldwide brand goes world wide on the web\u201d and how they has a great global website that was localized through country specific skin care videos. \u201cDon\u2019t be on social if you\u2019re not on brand.\u201d He also talked about twitter use and how they use it to reinforce their authority to talk about certain topics. It is also interesting that they use their service counter reps to do online service part time in the store, or when they go home. And how in Germany how they adopted using \u201copen invoice\u201d which isn\u2019t in use anywhere else in the world, but accounts for 60% of their orders. He also cautioned about mobile commerce being very different country to country.<\/p>\n<p><a href=\"http:\/\/www.moosejaw.com\/moosejaw\/shop\/home\">Moosejaw<\/a> talked about engagement. That more engaged users are ones who have more purchased products.\u00a0 They have a very funky brand.<\/p>\n<p>Paul Bovisant, the lead product manager from yahoo talked about spotting incompatible buyer groups\/messaging and seeing those as opportunity to split off this product line to a new buyer persona. Such as dog collars for house pet owners versus hunting dog owners.<\/p>\n<p>Eric Peterson, CEO &amp; Chief Consultant, Web Analytics Demystified. figuring out spending your money. He said that in terms of staffing you would take your budget and put 50% toward people and 50% on technology.<\/p>\n<p>Geoffrey Robertson, GM &amp; VP, ecommerce, Whitney Automotive Group talk about how his company has become internet centric.\u00a0 In the last 9 years, the company has shifted from 5% Internet sales to 80%. He asked, \u201cHave you challenged your culuture?\u201d \u201cDo you view technology as a cost center or a revenue generating engine.\u201d<\/p>\n<p>Tony Ellison of Shoplet presented on \u201cCompeting Against Industry Giants.\u201d Showed a case study of the \u201cGreen Your Cart\u201d Tool.\u00a0 Which added a button labeled \u201cSee the Green Alternative\u201d to the product\u2019s sell story.<\/p>\n<p>Stephanie Tilenius, Vice President of ecommerce at Google. She talked about the four big trends: Mobile, Social, Personalized, and Local. And went in depth into each. Then she differentiated between \u201cthe PC-web versus the Mobile-web.\u201d She gave examples of seeing spikes in the mobile-web during commute time and weekends. Though her presentation was titled on ecommerce, it seemed that mobile was the most important; so much that she said they are \u201cbetting on mobile first.\u201d<\/p>\n<p>Andrew Daniel, Jim McNally, and Dennis Schleicher went to the IRCE 2010  Conference<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet Retailer Conference and Exhibition, June 8-11, 2010, McCormick Place West, Chicago, IL, America\u2019s Largest E-Commerce Event 6,000 Attendees, 175 Expert Speakers, and 407Exhibiting Companies IRCE 2010 Time to Reboot \u2013 Get Ready for E-Retailing\u2019s Return to Double-Digit Growth The conference started off with the keynote given by our own president -Imran Jooma who spoke [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1795","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1795"}],"version-history":[{"count":12,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1795\/revisions"}],"predecessor-version":[{"id":1807,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1795\/revisions\/1807"}],"wp:attachment":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1795"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}