I last dinner last night with Greg Prang, an old buddy back from when we were in business anthropology grad school together. He was in town for work.\u00a0 He is at the Hartman Group working as a business anthropologist.\u00a0 Nice!<\/p>\n
He was telling me about the great work he is doing there on \u201coccasions\u201d and investigating the world of occasions.\u00a0 Previously I blogged about \u201cneed states\u201d and I think occasions are the next step along the path from need states. I see need states as having grown out of the work on shopping ecologies and how e-commerce spaces can fully take advantage of different shopping ecologies. With the megatrend growth in mobile shopping, these ecologies have blended and become co-located with occasions giving us even more blue-ocean opportunities for innovation.<\/p>\n
User Experience might find this framework the most interesting\/useful:<\/p>\n
Instrumental >> Savoring >> Inspirational<\/p>\n
Don\u2019t think about products that you are launching. Think about experience design as designing for \u201coccasions.\u201d This framework is a strategic way to think about your customers\u2019 occasions\u201d and developing new products. Look at using this framework as a way to drive innovation especially on service design and mobile devices in which context can change rapidly.<\/p>\n
References<\/strong><\/p>\n Greg Prang<\/a><\/p>\n Strategic Framework for Occasions<\/a><\/p>\n