Patrick Whitney presented “Media Tectonics and design” at the Chicago AIGA meeting.<\/p>\n
He talked about design thinking. One example he gave was Suruga Bank and how they built a working prototype of a \u201cfuture\u201d bank focused on what customers wanted to do with their money and not just about the money. Yes, there were tellers, but they were in the back of the room. One of the Suruga prototypes had a \u201clibrary\u201d in the front part of the building that had travel books for customers to browse. Customers could choose a book about a particular travel destination and then put them on a \u201creading\u201d table that has a sensor that read a chip in each book and and displayed all kind of relevant information about hotels, travel arrangements, restaurants AS the customer read the book.<\/p>\n
Whitney said one could not have asked customers what they wanted and gotten this, but that it involved deep knowing of what customers felt and related to when dealing with a bank. That this envisioning the future one has to make to know. He also used the example to show how to get into the \u201cwhat\u201d rather than the how by decoupling from craft, that if one can only approach problems from the craft toolkit that they have, then they won\u2019t be able to re-frame the problem.<\/p>\n
4 Aspects of Designing Thinking<\/p>\n
1 \u2013 User Empathy & Corporate Context
\n2 \u2013 Do not take the Problem as Given
\n3 \u2013 Make to Know
\n4 \u2013 Envision the Future.<\/p>\n
Yes, he covered many of other things too.<\/p>\n
References<\/strong><\/p>\n Patrick Whitney: Director of the IIT Institute of Design in Chicago, the largest graduate school of design in the U.S. Patrick Whitney presented “Media Tectonics and design” at the Chicago AIGA meeting. He talked about design thinking. One example he gave was Suruga Bank and how they built a working prototype of a \u201cfuture\u201d bank focused on what customers wanted to do with their money and not just about the money. Yes, there were tellers, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1660","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1660"}],"version-history":[{"count":13,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1660\/revisions"}],"predecessor-version":[{"id":1663,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1660\/revisions\/1663"}],"wp:attachment":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1660"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThursday August 29 2010: 7pm to 8ish
\nDesign Thinking talk at AIGA Chicago was titled \u201cMedia Tectonics and design.\u201d
\nMichale Simborg and I from uxSEARS attended. Michael is an alumnus of IIT.<\/p>\n","protected":false},"excerpt":{"rendered":"