{"id":1479,"date":"2010-02-11T09:22:03","date_gmt":"2010-02-11T14:22:03","guid":{"rendered":"http:\/\/tibetantailor.com\/?p=1479"},"modified":"2010-02-11T11:40:39","modified_gmt":"2010-02-11T16:40:39","slug":"drinking-your-own-beer","status":"publish","type":"post","link":"http:\/\/tibetantailor.com\/?p=1479","title":{"rendered":"Drinking Your Own Beer &#8211; better than eating one&#8217;s own dog food"},"content":{"rendered":"<p>When a company uses the products that it makes it is called &#8220;eating one&#8217;s own dog food.&#8221; The intent was a way for a company to demonstrate confidence in its own products.\u00a0 MillerCoors has done that a step farther.  They have a &#8220;bar&#8221; located in the HQ in Chicago. Yesterday I was invited their with <a href=\"http:\/\/blog.michaelleis.com\/\">Michael Leis<\/a> to meet up with <a href=\"http:\/\/www.robsaker.com\/\">Rob Saker<\/a> who works there.<\/p>\n<p><object classid=\"clsid:02bf25d5-8c17-4b23-bc80-d3488abddc6b\" width=\"349\" height=\"349\" codebase=\"http:\/\/www.apple.com\/qtactivex\/qtplugin.cab#version=6,0,2,0\"><param name=\"src\" value=\"http:\/\/tibetantailor.com\/wp-content\/uploads\/2010\/02\/Miller.mov\" \/><\/object><\/p>\n<p>It was a great space. The bar is located right next to a couple conference rooms.  There were numerous tables for small gatherings and conversations. What a great way to experience what you sell. I kept thinking that that is why I love working above a Sears Department Store.  It offers a similar benefit. Having easy access to &#8220;experience&#8221; your brand. Now the MillerCoors bar isn&#8217;t for the public so the employees aren&#8217;t shouldering up to regular customers, but its a great idea and speaks to knowing your products and services on an personal level.<\/p>\n<p><strong>References<\/strong><\/p>\n<p><a href=\"..\/wp-content\/uploads\/2010\/02\/Miller.mov\">Video of The MillerCoors HQ Bar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a company uses the products that it makes it is called &#8220;eating one&#8217;s own dog food.&#8221; The intent was a way for a company to demonstrate confidence in its own products.\u00a0 MillerCoors has done that a step farther. They have a &#8220;bar&#8221; located in the HQ in Chicago. Yesterday I was invited their with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1479","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1479"}],"version-history":[{"count":15,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1479\/revisions"}],"predecessor-version":[{"id":1487,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1479\/revisions\/1487"}],"wp:attachment":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1479"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}