{"id":1148,"date":"2009-09-15T14:24:10","date_gmt":"2009-09-15T18:24:10","guid":{"rendered":"http:\/\/tibetantailor.com\/?p=1148"},"modified":"2009-09-15T14:39:04","modified_gmt":"2009-09-15T18:39:04","slug":"use-entrainment-to-drive-frequency-of-purchase","status":"publish","type":"post","link":"http:\/\/tibetantailor.com\/?p=1148","title":{"rendered":"Want to Increase Frequency of Purchase? Use Entrainment"},"content":{"rendered":"<p>You want more money? More sales? How about having your current customers buy your product(s) more frequently.<\/p>\n<p>Try the Entrainment Recipe (entrainment is about synchronization, alignment between two organisms, systems, etc. It is the dance between your customers&#8217; lives and your webpresence)<\/p>\n<p>A simple approach strategy to increase sales is thus to\u00a0increase frequency of purchase.<\/p>\n<p>But how do you do that? How to do that within user centered design?<\/p>\n<p>An Entrainment Recipe (A delicious blending of web use sugar\u00a0and customer life-cycle flour)<\/p>\n<p><span style=\"text-decoration: underline;\">Ingredients<\/span><\/p>\n<p>1 cup\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Good understanding of your customers&#8217; lifecycles<br \/>\n1 pound\u00a0\u00a0\u00a0\u00a0 Good understanding of how frequent they use your site<br \/>\n2 oz\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Design thinking on how to support their lifecycle on your site<\/p>\n<ol>\n<li>Find out how frequent do your customers use your website.<\/li>\n<li>Find out what your current customers&#8217; &#8220;rounds&#8221; are. (A daily\/weekly\/monthly\/yearly &#8220;round&#8221; is the re-occuring cycle of activities.)<\/li>\n<li>Determine the current &#8220;entrainment&#8221; between your customers and your website.<\/li>\n<li>Determine what frequency you want to go for (which is of a shorter cycle time than you found in step 1)<\/li>\n<li>Figure out how you will support (this might involve new features, functions, or even product\/service assortments.)<\/li>\n<\/ol>\n<p>Basically, If you first look at the activities that your customers are doing (their frequency), then figure out in which ways you can entrain\u00a0your website with what your customers are doing on a more frequent cycling than what they are currently doing.<\/p>\n<p>So, give this recipe and I&#8217;d love to hear how it tastes to you.<\/p>\n<p><span style=\"text-decoration: underline;\">Examples<\/span><\/p>\n<ul>\n<li>Perhaps you have a payment schedule that occurs on a monthly basis, why not entrain your users with that monthly cycle. WOW!<\/li>\n<li>A sad example thought might be those ISPs that try to falsely entrain the users with e-mail use. Yet that is more of a interrruption tactic, whereas google uses a more subtle associated tactic.<\/li>\n<li>Look back to my diagram connecting <a href=\"http:\/\/tibetantailor.com\/?p=1075\">Structure, Function, and Process, you can see how to show the relationship between customer activities and web presence<\/a>.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">References<\/span><\/p>\n<p><a href=\"http:\/\/www.dbmarketing.com\/articles\/Art148.htm\">How do you measure frequency of purchase?<\/a><\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Entrainment\">Entrainment definitions in Wikipedia (a variety)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You want more money? More sales? How about having your current customers buy your product(s) more frequently. Try the Entrainment Recipe (entrainment is about synchronization, alignment between two organisms, systems, etc. It is the dance between your customers&#8217; lives and your webpresence) A simple approach strategy to increase sales is thus to\u00a0increase frequency of purchase. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1148","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1148"}],"version-history":[{"count":16,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1148\/revisions"}],"predecessor-version":[{"id":1161,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1148\/revisions\/1161"}],"wp:attachment":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1148"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}