{"id":1095,"date":"2009-09-04T14:46:16","date_gmt":"2009-09-04T18:46:16","guid":{"rendered":"http:\/\/tibetantailor.com\/?p=1095"},"modified":"2009-09-04T14:46:16","modified_gmt":"2009-09-04T18:46:16","slug":"what-would-happen-if-your-executives-had-to-buy-gifts-for-some-customers-would-it-be-a-disaster-in-the-making","status":"publish","type":"post","link":"http:\/\/tibetantailor.com\/?p=1095","title":{"rendered":"What would happen if your executives had to buy gifts for some customers? Would it be a disaster in the making?"},"content":{"rendered":"<p>How to know if you are out of touch with your customers. Can your company\u2019s executives pass this 5-step test? Get 6 executives (preferably high up mucky-mucks.)<\/p>\n<ol>\n<li>Find 3 regular customers who use your store.<\/li>\n<li>Pair 2 executives with 1 customer.<\/li>\n<li>You can even let those executive interview the customers for 30 minutes.<\/li>\n<li>Then the 2 executives go online or in store, pick out, purchase and give a gift to the customer they talked to.<\/li>\n<li>Then have the customer speak about the gift, if it was an appropriate choice, if they liked it, what they liked about it, what it means to them, etc.<\/li>\n<\/ol>\n<p>Impacts from this test:<\/p>\n<ul>\n<li>To check what the execs know (and didn\u2019t know, and learned) their customers.<\/li>\n<li>To see the executives figure out ways (the questions to ask is just one limited way to learn their customer likes\/dislikes\/interests) to learn customers wants, needs, interests, desires, and aspirations.<\/li>\n<\/ul>\n<p>\u00a0Now, if you delight in imagining subjecting your execs to this sadistic exercise, hold on a minute.\u00a0 Before you sick the \u201creal customer\u201d hounds on your executives, you better do this yourself first. Drink your own soup. WARNING: HOT SOUP!<\/p>\n<p><strong>References<br \/>\n<\/strong>Based on an idea I heard from <a href=\"http:\/\/twitter.com\/KarenHoltman\">Karen Holtman<\/a>\u00a0 who attended EPIC09 in Chicago and revealed this plus lots of other idea nuggets on how to be a \u201cguide to\u201d instead of an \u201cexpert on\u201d your company\u2019s customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to know if you are out of touch with your customers. Can your company\u2019s executives pass this 5-step test? Get 6 executives (preferably high up mucky-mucks.) Find 3 regular customers who use your store. Pair 2 executives with 1 customer. You can even let those executive interview the customers for 30 minutes. Then the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1095","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1095"}],"version-history":[{"count":5,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1095\/revisions"}],"predecessor-version":[{"id":1100,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=\/wp\/v2\/posts\/1095\/revisions\/1100"}],"wp:attachment":[{"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1095"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tibetantailor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}